Bulgaria

Design

Name of the campaign: Drive responsibly and courteously

Original concept: The aim of the campaign is to promote courtesy between drivers on the road thus ensuring safer environment for all traffic participants. The campaign is based on a special police operation using the broader control in combination with positive intervention of iRED representatives towards encouraging responsible driving and reduction of road aggression. Five IMPACT animators are speaking to drivers and disseminating anti-stress figures as well as a project flyer.

Improved concept, cross-fertilizing EU, Asian and Latin American experience: Under IMPACT iRED introduced three improvements, reflecting: 1. European experience by replacing the anti-stress ball with an anti-stress pill, thus underlining the danger of driving under influence of drugs, medicines and alcohol. 2. South American experience by improving the visual concept of the flying through adding a young male under the influence of alcohol who goes outside the road and crashes. The new visualization implies that there is only one “right” way to drive. 3. Asian experience by improving the schedule of the actions in order to reach a maximum number of the project target group, i.e. young and vulnerable road users, during the time their vulnerability is increased.

First implementation

Venues & dates: Sofia county (23.09.2015), Pernik (23.09.2015), Vratsa (24.09.2015), Montana (24.09.2015) & Vidin (25.09.2015)

Animators: 5 people: Ioana, Nadya, Milen, Vladislav & Krassimir

Tools used: Anti-stress figure in the form of a pill and a project flyer with ten commandments for courteous behaviour on the road.

Number of participants: 241

Number of young participants, aged 13-30: 102

Number of young participants with fewer opportunities: 80

Type/s of fewer opportunities:

  • Social obstacles - 0
  • Economic obstacles - 0
  • Disability - 0
  • Educational difficulties - 0
  • Cultural differences - 0
  • Health problems - 0
  • Geographical obstacles - 80

Photos:

Second implementation

Implemented improvements: For the second campaign implementation a number of OBDII dongles were purchased and distributed among the participants.

Venues & dates: Smolyan (25.04.2016), Kardjali (26.04.2016), Yambol (27.04.2016), Stara Zagora (27.04.2016) & Plovdiv (28.04.2016)

Animators: 5 people: Ioana, Nadya, Milen, Vladislav & Krassimir

Tools used: Anti-stress figure in the form of a pill, a project flyer with ten commandments for courteous behaviour on the road and ODBII dongles.

Number of participants: 336

Number of young participants, aged 13-30: 205

Number of young participants with fewer opportunities: 162

Type/s of fewer opportunities:

  • Social obstacles - 0
  • Economic obstacles - 0
  • Disability - 0
  • Educational difficulties - 0
  • Cultural differences - 0
  • Health problems - 0
  • Geographical obstacles - 162

Photos: