China

Design

Name of the campaign: Youth Safe-driving program

Original concept: Be a responsible young driver--5 safe driving behaviors

Improved concept, cross-fertilizing EU, Asian and Latin American experience: Be a responsible young driver--6 safe driving behaviors

First implementation

Venues & dates: September.2015 to February.2016

Animators: 85

Tools used: Drink driving goggle, distracted driving playing card, be seen-reflectors in black box, and etc.

Number of participants: 75

Number of young participants, aged 13-30: 3000

Number of young participants with fewer opportunities: 1500

Type/s of fewer opportunities:

  • Social obstacles - 0
  • Economic obstacles - 0
  • Disability - 0
  • Educational difficulties - 0
  • Cultural differences - 0
  • Health problems - 0
  • Geographical obstacles - 0

Photos:

Second implementation

Implemented improvements: add one more safe-driving behavior--No Road Rage

Venues & dates: September.2016 to December.2017

Animators: 80

Tools used: Drink driving goggle, distracted driving playing card, be seen-reflectors in black box, vehicle blind area mat. etc.

Number of participants: 2400

Number of young participants, aged 13-30: 2400

Number of young participants with fewer opportunities: 1200

Type/s of fewer opportunities:

  • Social obstacles - 0
  • Economic obstacles - 0
  • Disability - 0
  • Educational difficulties - 0
  • Cultural differences - 0
  • Health problems - 0
  • Geographical obstacles - 0

Photos: